
The Colonel Breaks Bad
Background
Breaking Bad" is an iconic television series created by Vince Gilligan that aired from 2008 to 2013. To reignite hype around "Breaking Bad," we have decided to bring the colonel back, but in a different way this time. Los Pollos Hermanos is a pivotal element in the television series "Breaking Bad." It serves as a front for the illicit activities of the show's main antagonist, Gustavo Fring. Positioned as a fast-food restaurant chain, Los Pollos Hermanos attracts customers with its friendly atmosphere and delicious fried chicken, just like the infamous Kentucky Fried Chicken.
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Most people have a secret recipe they love to keep hidden. Their grandma’s cookies, their mom's coquito, the Krabby Patty formula. But one recipe has been more iconic than the rest: Heisenberg’s blue sky.
And this time, it’s been leaked… into our chicken.

Role
Strategist
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Team: Andrew Gao (AD), Ander Perez (CW)
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